DEFINE YOUR OWN PARADISE
When COVID-19 came on the scene, Sprint was only a few weeks from hosting a five day incentive trip for 1,100 guests in Honolulu, Hawaii. The trip was cancelled, and the winners were given a cash payout, extra paid time off and a travel voucher to use on a future trip of their choosing. With over $300,000 in amenities already secured, Sprint needed a creative solution to ship 21 items to each winner’s home. Many of the gifts were beach-themed and Americans were on quarantine, so we landed on an uplifting “Define Your Own Paradise” theme.
Guidelines: Sprint was mid-merger with T-Mobile, so the final product needed to comply with both companies’ brand standards and feel like a “celebration in a box”.
Client: Sprint (T-Mobile)