ARCHERY TRADE ASSOCIATION
Once Bushnell Outdoor Products saw the results of our T-Mobile Define Your Own Paradise Box, they wanted to do something similar. One of their biggest tradeshows of the year had transitioned to a virtual format and they wanted a creative way to get product samples into the hands of the buyers who typically attend each of the events.
Guidelines: Create a box that stands out from a traditional shipping box – something that makes the recipient say “Wow! I can’t wait to open this”.