BBQ Mavens is a competition BBQ team who was ready to take things to the next level by getting some professional branding. We started by creating a logo and then developed a strategic style guide which gave them the tools they needed to create team apparel, coaster giveaways, and retail packaging for their dry rubs.

Guidelines: Develop a brand that feels bold, yet approachable, to be used to support their continued growth into the consumer packaged goods industry.

Client: BBQ Mavens